{"id":49915,"date":"2026-10-02T17:25:12","date_gmt":"2026-10-02T14:25:12","guid":{"rendered":"https:\/\/haberverkibris.com\/?p=49915"},"modified":"2026-10-02T17:25:12","modified_gmt":"2026-10-02T14:25:12","slug":"iqostan-adada-yeni-donem-iqos-yeni-magazasinda-yerel-yaraticilikla-bulustu","status":"publish","type":"post","link":"https:\/\/haberverkibris.com\/index.php\/2026\/10\/02\/iqostan-adada-yeni-donem-iqos-yeni-magazasinda-yerel-yaraticilikla-bulustu\/","title":{"rendered":"IQOS\u2019tan Adada yeni d\u00f6nem: IQOS yeni ma\u011fazas\u0131nda yerel yarat\u0131c\u0131l\u0131kla bulu\u015ftu"},"content":{"rendered":"

2017 y\u0131l\u0131nda Kuzey K\u0131br\u0131s\u2019ta ba\u015flayan IQOS yolculu\u011fu, IQOS\u2019un yeni nesil ma\u011fazas\u0131n\u0131n Lefko\u015fa\u2019da a\u00e7\u0131l\u0131\u015f\u0131yla yeni bir d\u00f6neme girdi.<\/p>\n

\u201cDumans\u0131z Ada\u201d vizyonuna ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcren IQOS, yeni ma\u011fazas\u0131nda sanat\u00e7\u0131 Batu G\u00fcndal ve \u015fef Ceren Karapa\u015fa ile ger\u00e7ekle\u015ftirdi\u011fi \u00f6zel i\u015f birli\u011fiyle bu kez adan\u0131n sanat\u0131na, k\u00fclt\u00fcr\u00fcne ve gastronomisine de g\u00fc\u00e7l\u00fc bir vurgu yapt\u0131.<\/p>\n

Philip Morris International\u2019\u0131n (PMI) bilim ve teknoloji temelli dumans\u0131z \u00fcr\u00fcn\u00fc IQOS, 2017 y\u0131l\u0131nda ilk kez Kuzey K\u0131br\u0131s\u2019ta yeti\u015fkin t\u00fcketicilerle bulu\u015ftu. Ge\u00e7en dokuz y\u0131l boyunca ise bilimsel ara\u015ft\u0131rma, teknoloji ve inovasyon alanlar\u0131ndaki yat\u0131r\u0131mlarla desteklenen geli\u015fim yolculu\u011funu s\u00fcrd\u00fcrd\u00fc.<\/p>\n

IQOS, yeti\u015fkin kullan\u0131c\u0131lar\u0131na y\u00f6nelik deneyim alanlar\u0131n\u0131 yeni nesil ma\u011fazac\u0131l\u0131k anlay\u0131\u015f\u0131yla yeniden yorumlad\u0131\u011f\u0131 konseptini hayata ge\u00e7irdi. Yeni ma\u011fazan\u0131n a\u00e7\u0131l\u0131\u015f\u0131, IQOS\u2019un uzun y\u0131llard\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fc\u00a0\u201cDumans\u0131z Ada\u201d vizyonunun yan\u0131 s\u0131ra, faaliyet g\u00f6sterdi\u011fi co\u011frafyan\u0131n k\u00fclt\u00fcr\u00fcne ve yerel de\u011ferlerine verdi\u011fi \u00f6nemi\u00a0ortaya koyan \u00f6zel bir i\u015f birli\u011fine de ev sahipli\u011fi yapt\u0131.<\/p>\n

Yeni IQOS ma\u011faza konsepti; yeti\u015fkin kullan\u0131c\u0131 deneyimini merkeze alan yeni nesil tasar\u0131m\u0131, ki\u015fiselle\u015ftirilmi\u015f hizmet yakla\u015f\u0131m\u0131 ve yenilenen deneyim alanlar\u0131yla markan\u0131n Kuzey K\u0131br\u0131s\u2019taki yeni d\u00f6nemini temsil ediyor.<\/p>\n

\u201cDumans\u0131z Ada\u201d vizyonu, adaya duyulan ba\u011fl\u0131l\u0131kla bulu\u015fuyor<\/p>\n

IQOS\u2019un yolculu\u011funun merkezinde yer alan \u201cDumans\u0131z Ada\u201d vizyonu, sigaray\u0131 b\u0131rakmayan yeti\u015fkin sigara kullan\u0131c\u0131lar\u0131n\u0131 bilim ve teknoloji temelli dumans\u0131z alternatifler konusunda bilgilendirme yakla\u015f\u0131m\u0131n\u0131 ifade ediyor.<\/p>\n

PMI, sigaras\u0131z bir gelecek hedefi do\u011frultusunda dumans\u0131z \u00fcr\u00fcnlerin geli\u015ftirilmesi, bilimsel olarak de\u011ferlendirilmesi ve \u00fcretimi i\u00e7in bug\u00fcne kadar 14 Milyar ABD dolar\u0131n\u0131n \u00fczerinde Ar-Ge yat\u0131r\u0131m\u0131\u00a0ger\u00e7ekle\u015ftirdi. IQOS bug\u00fcn d\u00fcnyan\u0131n\u00a0106 pazar\u0131nda yeti\u015fkin t\u00fcketicilerle bulu\u015fuyor.<\/p>\n

Kuzey K\u0131br\u0131s\u2019ta 2017 y\u0131l\u0131nda ba\u015flayan bu d\u00f6n\u00fc\u015f\u00fcm, yeni IQOS ma\u011fazas\u0131n\u0131n a\u00e7\u0131lmas\u0131yla birlikte yaln\u0131zca yeni bir ma\u011fazac\u0131l\u0131k konseptine de\u011fil, ayn\u0131 zamanda global vizyonun yerel de\u011ferlerle bulu\u015ftu\u011fu yeni bir d\u00f6neme evriliyor.<\/p>\n

Yerel de\u011ferlerden beslenen \u00f6zel bir sanat \u00e7al\u0131\u015fmas\u0131<\/p>\n

Adan\u0131n k\u00fclt\u00fcrel dokusunu \u00f6zg\u00fcn sanat diliyle yorumlayan Batu G\u00fcndal, yeni IQOS\u00a0 ma\u011fazas\u0131 i\u00e7in mekana \u00f6zel bir eser tasarlad\u0131. Bu topraklara ait \u00f6\u011feleri \u00e7a\u011fda\u015f bir g\u00f6rsel anlat\u0131mla yeniden ele alan eser, ma\u011fazan\u0131n yaln\u0131zca fonksiyonel bir perakende alan\u0131 de\u011fil, bulundu\u011fu co\u011frafyayla ba\u011f kuran bir deneyim noktas\u0131 olarak tasarlanmas\u0131n\u0131n da \u00f6nemli bir par\u00e7as\u0131 oldu.<\/p>\n

Kuzey K\u0131br\u0131sl\u0131 sanat\u00e7\u0131\u00a0Batu G\u00fcndal, IQOS 2.0 ma\u011fazas\u0131 i\u00e7in tasarlad\u0131\u011f\u0131 ve\u00a0\u201cIsland Story\u201d\u00a0ad\u0131n\u0131 verdi\u011fi mekana \u00f6zel eserinde, bu topraklar\u0131n co\u011frafyas\u0131ndan, k\u00fclt\u00fcr\u00fcnden ve zanaat gelene\u011finden izleri bir araya getirerek katmanl\u0131 bir ada hikayesi anlat\u0131yor.<\/p>\n

Eserin detaylar\u0131nda bu co\u011frafyan\u0131n \u00f6nemli de\u011ferlerinden biri olan\u00a0bak\u0131r; adan\u0131n geleneksel el sanatlar\u0131n\u0131n en \u00f6zg\u00fcn \u00f6rneklerinden\u00a0Lefkara i\u015fi; B\u00fcy\u00fck Han, Bellapais\u00a0ve Salamis gibi mimari yap\u0131lar ve turkuaz Akdeniz sular\u0131\u00a0da \u00e7a\u011fda\u015f bir sanat diliyle yeniden yorumlan\u0131yor.<\/p>\n

B\u00f6ylece\u00a0Island Story, adan\u0131n do\u011fas\u0131n\u0131, mimarisini ve zanaatlar\u0131n\u0131 ayn\u0131 hikayenin farkl\u0131 katmanlar\u0131 olarak bir araya getiriyor.<\/p>\n

Yeni IQOS ma\u011fazas\u0131n\u0131n bir par\u00e7as\u0131 olarak kal\u0131c\u0131 bi\u00e7imde konumland\u0131r\u0131lan\u00a0Island Story, bu y\u00f6n\u00fcyle a\u00e7\u0131l\u0131\u015fa \u00f6zel dekoratif bir \u00e7al\u0131\u015fma olman\u0131n \u00f6tesine ge\u00e7iyor.\u00a0Global bir marka d\u00fcnyas\u0131n\u0131n i\u00e7erisinde Kuzey K\u0131br\u0131s\u2019a ait \u00f6zg\u00fcn bir hikaye anlat\u0131yor ve ma\u011fazan\u0131n yerel zenginliklerle kurdu\u011fu ba\u011f\u0131n sanatsal ifadesini olu\u015fturuyor.<\/p>\n

Geleneksel tatlara \u015eef Ceren Karapa\u015fa\u2019dan \u00e7a\u011fda\u015f yorum<\/p>\n

A\u00e7\u0131l\u0131\u015f\u0131n gastronomi aya\u011f\u0131nda ise \u015eef Ceren Karapa\u015fa, geleneksel mutfakta yer etmi\u015f tatlar\u0131 \u00e7a\u011fda\u015f tekniklerle yeniden yorumlayan bir f\u00fczyon men\u00fc haz\u0131rlad\u0131. Bu \u00f6zel men\u00fc, tan\u0131d\u0131k geleneksel lezzetleri farkl\u0131 formlar ve sunumlarla davetlilerle bulu\u015fturdu.<\/p>\n

Men\u00fcde \u015feftali kebab\u0131ndan pirohuya, molehiyadan patates k\u00f6ftesine, harnuptan sulu muhallebiye kadar geleneksel lezzetlerin farkl\u0131 haf\u0131za noktalar\u0131ndan yola \u00e7\u0131k\u0131larak olu\u015fturulan yorumlar yer ald\u0131.<\/p>\n

Bu topraklar\u0131n zenginlikleri, Batu G\u00fcndal\u2019\u0131n sanat\u0131nda g\u00f6rsel bir anlat\u0131ya, Ceren Karapa\u015fa\u2019n\u0131n mutfa\u011f\u0131nda ise \u00e7a\u011fda\u015f bir gastronomi deneyimine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n

Serhan Kaner: \u201cDumans\u0131z Ada vizyonumuz, bu adaya duydu\u011fumuz ba\u011fl\u0131l\u0131\u011f\u0131n da bir ifadesi\u201d<\/p>\n

Philip Morris International Kuzey K\u0131br\u0131s Distrib\u00fct\u00f6r\u00fc Kaner \u015eirketler Grubu Y\u00f6netim Kurulu \u00dcyesi\u00a0Serhan Kaner, IQOS\u2019un 2017 y\u0131l\u0131nda ba\u015flayan Kuzey K\u0131br\u0131s yolculu\u011funda bug\u00fcn gelinen noktadan b\u00fcy\u00fck memnuniyet duyduklar\u0131n\u0131 belirterek \u015f\u00f6yle konu\u015ftu:<\/p>\n

\u201c2017 y\u0131l\u0131nda IQOS\u2019u Kuzey K\u0131br\u0131s\u2019la bulu\u015fturdu\u011fumuzda \u00f6n\u00fcm\u00fczde \u00e7ok net bir hedefimiz vard\u0131: sigaray\u0131 b\u0131rakmayan yeti\u015fkin kullan\u0131c\u0131lar i\u00e7in bilim ve teknoloji temelli dumans\u0131z alternatiflerin eri\u015filebilir oldu\u011fu bir ada. Bu hedef do\u011frultusunda att\u0131\u011f\u0131m\u0131z her ad\u0131m\u0131n merkezinde bilim, inovasyon ve uzun vadeli bir d\u00f6n\u00fc\u015f\u00fcm anlay\u0131\u015f\u0131 yer ald\u0131.<\/p>\n

Ancak \u201cDumans\u0131z Ada\u201d vizyonunu yaln\u0131zca \u00fcr\u00fcnlerimizle tan\u0131mlam\u0131yoruz. Bu adaya olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131, onun k\u00fclt\u00fcr\u00fcne, de\u011ferlerine ve yarat\u0131c\u0131 insanlar\u0131na verdi\u011fimiz de\u011ferle de g\u00f6stermek istiyoruz.<\/p>\n

Yeni IQOS ma\u011fazam\u0131z bu nedenle bizim i\u00e7in yaln\u0131zca yeni bir ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131 de\u011fil, global vizyonun, yerel de\u011ferlerimizle bulu\u015fmas\u0131.<\/p>\n

Batu G\u00fcndal ve Ceren Karapa\u015fa ile ger\u00e7ekle\u015ftirdi\u011fimiz i\u015f birli\u011fi, global bir vizyonu kendi yarat\u0131c\u0131 dilimizle bulu\u015fturuyor. Bu topraklar\u0131n k\u00fclt\u00fcrel zenginli\u011fini ma\u011fazam\u0131z\u0131n deneyiminin bir par\u00e7as\u0131 haline getirmek istedik.<\/p>\n

\u201cDumans\u0131z Ada\u201d hedefimize ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcrken, ya\u015fad\u0131\u011f\u0131m\u0131z ve faaliyet g\u00f6sterdi\u011fimiz bu co\u011frafyaya de\u011fer katmaya ve yerel yarat\u0131c\u0131l\u0131\u011f\u0131 desteklemeye de devam edece\u011fiz.\u201d<\/p>\n

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2017 y\u0131l\u0131nda Kuzey K\u0131br\u0131s\u2019ta ba\u015flayan IQOS yolculu\u011fu, IQOS\u2019un yeni nesil ma\u011fazas\u0131n\u0131n Lefko\u015fa\u2019da a\u00e7\u0131l\u0131\u015f\u0131yla yeni bir d\u00f6neme girdi. \u201cDumans\u0131z Ada\u201d vizyonuna ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcren IQOS, yeni ma\u011fazas\u0131nda sanat\u00e7\u0131 Batu G\u00fcndal ve \u015fef Ceren Karapa\u015fa ile ger\u00e7ekle\u015ftirdi\u011fi \u00f6zel i\u015f birli\u011fiyle bu kez adan\u0131n sanat\u0131na, k\u00fclt\u00fcr\u00fcne ve gastronomisine de g\u00fc\u00e7l\u00fc bir vurgu yapt\u0131. Philip Morris International\u2019\u0131n (PMI) bilim ve […]<\/p>\n","protected":false},"author":1,"featured_media":49916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kibris"],"yoast_head":"\nIQOS\u2019tan Adada yeni d\u00f6nem: IQOS yeni ma\u011fazas\u0131nda yerel yarat\u0131c\u0131l\u0131kla bulu\u015ftu - Haber Ver K\u0131br\u0131s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haberverkibris.com\/index.php\/2026\/10\/02\/iqostan-adada-yeni-donem-iqos-yeni-magazasinda-yerel-yaraticilikla-bulustu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IQOS\u2019tan Adada yeni d\u00f6nem: IQOS yeni ma\u011fazas\u0131nda yerel yarat\u0131c\u0131l\u0131kla bulu\u015ftu - Haber Ver K\u0131br\u0131s\" \/>\n<meta property=\"og:description\" content=\"2017 y\u0131l\u0131nda Kuzey K\u0131br\u0131s\u2019ta ba\u015flayan IQOS yolculu\u011fu, IQOS\u2019un yeni nesil ma\u011fazas\u0131n\u0131n Lefko\u015fa\u2019da a\u00e7\u0131l\u0131\u015f\u0131yla yeni bir d\u00f6neme girdi. \u201cDumans\u0131z Ada\u201d vizyonuna ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcren IQOS, yeni ma\u011fazas\u0131nda sanat\u00e7\u0131 Batu G\u00fcndal ve \u015fef Ceren Karapa\u015fa ile ger\u00e7ekle\u015ftirdi\u011fi \u00f6zel i\u015f birli\u011fiyle bu kez adan\u0131n sanat\u0131na, k\u00fclt\u00fcr\u00fcne ve gastronomisine de g\u00fc\u00e7l\u00fc bir vurgu yapt\u0131. 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